• Drew Fortin

Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: your SEO strategy for 2021 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.
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