7 ways in-house marketing and martech save brands time, money, and resources

In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which in testing times, is essential to remain competitive and reach business goals. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Yet, without the use of effective technology in-house marketing can be just as time consuming and difficult as traditional marketing models.
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