• bannerflow
• 02 Oct, 2018

In the last decade, many brands have started to recognise the importance of having some – if not all – of their marketing capabilities in-house. Indeed, the recent Bannerflow report on the State of In-housing found that a hybrid model that shared responsibilities between agencies and in-house teams has started to become increasingly popular. But the move in-house hasn’t been without its issues. Coupled with a new way of working, comes the added pressure of recruiting and maintaining an effectiv
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