• IAB
• 17 Apr, 2019

Ad spend in Digital Video continues to accelerate: Marketers report an increase for digital video budgets by 25% y/y And the growth is occurring in all categories—with Media & Entertainment reported at +75% and Fashion/Apparel at +45% since 2018. Areas driving spend increases: • Original Digital Video content— ODV spend is up 31% y/y; and although advertisers consider ODV “essential”, the spend on this content type is still challenged by “quality of content”
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