• Sharpspring
• 04 Apr, 2019

Automation is a dirty word to some marketers. They see it as impersonal, intrusive and interruptive — three things that run counter to the strengths of social media communication. But at the same time, most businesses see a level of automation as being inevitable. With advances in AI and machine learning enabling systems to better perform processes than their human counterparts, it’s going to happen. At some stage, your business will need to consider automating certain marketing elements.
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