• MERKLE
• 02 May, 2019

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent share in the US digital ad market – behind only Google and Facebook.2 Merkle data backs these trends, and while it is unreasonable to expect that growth rate to continue, don’t be surprised to see growth rates above 50 percent over the next few years,
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