ACCOUNT-BASED ADVERTISING
If you’re like me, and many of our fellow B2B marketers, you’re facing increasingly well informed—and globally mobile—buyers. And you’re probably grappling with the need to run a global marketing operation that connects to buyers in a personal way, on their terms, and to their timing. As the CMO of a company whose business is helping its clients succeed using accountbased advertising platforms, I feel well placed to understand your needs, and to help you meet them.
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