THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE
The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have caused the pace of disruption to accelerate. The magnitude of these shifts is significant; according to eMarketer, by 2022 there will be nearly 220 million Internet-delivered or “over the top” (OTT) video
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