• Content Marketing Institute
• 02 Jul, 2019

Targeted, dynamic demand gen strategies like ABM (account based marketing) are the proven way to shorten the B2B sales cycle and accelerate the pipeline. Plenty of agencies will help you with the technology, but they're looking to you, the client, for a differentiated, persona-driven, journey-mapped demand gen strategy. In this video, Jenny Magic, a strategist with Convince & Convert and Jenna Reiff, the marketing strategy director with Springbox, share advice on how to create a targeted content
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