• Anees Merchant
• 24 Jun, 2020

Change is hard, usually. Most people will not change long-held attitudes, habits, or preferences — unless they have no choice. And that’s what happened in the past few months. The Coronavirus pandemic led to widespread social distancing and shelter-in-place norms, disrupting stocks, sales, and supply chains — and thereby, consumer purchase patterns. Brands and retailers scrambled to optimize inventory and rethink delivery. Meanwhile, consumers all over the world had auto-embarked on one of the
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