Understanding the Potential of Digital Marketing for Advanced Targeting

Potential of Digital Marketing for Advanced Targeting It’s 2020, so savvy business-to-business (B2B) marketers need to stop acting like it’s 1980. That may sound obvious, but you would be surprised at how old habits die hard in the marketing world. If you’re still creating a one size fits all message and blasting it out to a large, unsegmented audience, you’re missing out on the most effective marketing technologies the world has ever seen.
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