6 Ecommerce Brands Using Benefits vs. Features on Post-Click Pages
What do Tencel Cooling Covers, Gel Memory Foam, and Real-Time Optimization have in common? As you’ll see, they’re all features of a product. But do these features want to make you buy the product?
Probably not, because you don’t know why they make the product worth buying. If you want to convince people to claim your offer, you have to stress your product’s benefits over its features on your landing pages.
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