Influencer Marketing for Brands

Is influencer marketing dead? Effective? Worth it? Ethical? Sustainable? Content marketing? Paid media? PR? An overhyped fad? Better than digital ads? The autocomplete feature from the most popular search engine in the world,with its corporate mission “to organize the world's information…,”1 offers a fascinating glimpse into what questions the world is asking about any topic, at any given time. These search suggestions, or predictions (in the beginning of this paragrap
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