• Regalix

‘Offensive terminal point’ was a key military strategy that was used by generals to win battles that were not necessarily stacked in their favor. It was a tactic meant to surprise opponents and was based on the principle that the narrower your frontline, the deeper you could penetrate the battlefield.1 Businesses are discovering that this principle holds true in today’s highly competitive marketplace. Firms that focus on fewer customers, i.e., with a narrow focus, can understand their customers
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