• demandbase

As the B2B buying process has become more complex, the number of challenges marketers face has grown substantially. This has required B2B marketers to change the way they think about their websites, content and digital advertising. Today’s marketers can no longer rely on traditional “spray and pray” approaches that deliver a large volume of leads. Instead, they need a strategy that allows them to focus their efforts on the accounts that are most valuable to their business.
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