A Go-To-Market Strategy Primer

A company’s go-to-market (GTM) strategy is one of the most important levers to improve key business outcomes. At its core, a GTM strategy is the way a company aligns to the evolving needs of its customers – it is the interface at which the company sells to and serves its customer base and interacts with new prospects. It involves the most strategic questions a company can ask.
Read more...

;