THE STATE OF CUSTOMER ENGAGEMENT 2020: BY REGION

Companies in APAC regard themselves as most advanced for customer engagement Almost a fifth of companies (18%) surveyed in the APAC region regard themselves as 'advanced' when It comes to customer engagement. compared to only 7% in Europe and 1% in North America. Those in North America are most likely to say they have reached an 'intermediate* level o proficiency, while those in Europe are most likely to describe themselves as 'basic.
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