Samsung Ads' Scott: Samsung TV+ Is Like Cable, But a 'New Way of Working'

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers want to run their 30s and their 15s, and they want it to work just like that.”
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