Intent Data in Channel Ecosystem Sales
It's amazing how many companies we speak with that are excited and engaged in using buyer intent data for their own demand generation, sales intelligence and churn reduction - yet don't consider sharing the insights with their channel partners. Why is that?
Do companies share their battle cards and competitive insights? Of course.
Do channel sales managers share important activity which occurs with the vendor among contacts and accounts that are targeted or have pending deals? Hopefully.
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