• vyakar
• 10 Jul, 2019

Not long ago, the idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as a one-on-one approach, based from individually-gathered information from sources, with very little visibility into the prospect's activities and objectives. It was simply “staying in touch” rather than building a more nurturing client-business relationship. Marketing was rarely even involved, and if the sales organization is structured by product lines, then many times the
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