First coined by Alan Cooper in his book, The Inmates are Running the Asylum, “buyer personas” are a
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If you’ve been in marketing for a while, you’re probably familiar with the idea of buyer personas an
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B2B, or business to business companies, are unique animals that require a well thought out and creat
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he leading B2B and enterprise search marketing agency, announced today the launch of their new brand
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Account-based marketing (ABM) is the future of marketing solutions, particularly because it provides
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Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement
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It’s no longer news that account-based marketing leads to higher returns and accelerated market shar
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