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Why Covid-19 has taught content marketers the impo

Brands navigated forward carefully, questioning whether they should pivot strategy for the climate o
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Lack of training and relevant content holding back

This is according to a study by revenue enablement tech firm, Showpad, which also found that the per
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Infosys acquires digital experience and marketing

With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Tai
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When is video marketing right for B2B?

The world’s first televised advert happened way back in 1941 (for the watchmaker Bulova, by the way)
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CX in B2B: can we have true personalization withou

Let’s give credit where credit is due, most business-to-business (B2B) organizations have made the t
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B2B marketers: it’s time to tackle ‘B-to-boring’ p

Earlier in my career, I worked at an agency that allowed every employee to ban one musician from bei
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Three quarters of marketers find B2B engagement ha

The Frameworks also spoke directly to senior B2B marketers to get their personal perspective. Based
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