Giving customers reasons to stick with your brand is integral to building a thriving enterprise. The
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Customer brand loyalty survived COVID-19, which imposed a severe stress test on most companies, acco
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The index is divided into four quadrants based on a combination of two values related to predictive
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In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed
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The impact of 2020 was far-reaching, especially for sales and marketing teams. With business and con
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At a time when there is a significant trust deficit, some advertisers are becoming more discerning i
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Amid concerns about possible unfair business ways in the growing digital space, Competition Commissi
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