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Adobe announces two new analytics tools to help ma

Today at Adobe Summit in Las Vegas, Adobe announced some enhancements to its Analytics Suite that ar
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Account-based Marketing Software Market - Global I

Account-based marketing (ABM) software realigns sales and marketing departments away from overall br
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Enough With the Spam: 3 LinkedIn Networking Tactic

LinkedIn was supposed to be the professional social network. Instead, it turned into a Tinder-esque
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Masergy appoints UK Channel lead amid “significant

SD-WAN, cloud communications and managed security solutions provider Masergy has bolstered its leade
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Acquia Acquires Mautic, Sitecore Buys Hedgehog, Mo

Acquia acquired open marketing automation and campaign management platform provider Mautic this week
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ABM and Inbound marketing: A match made in heaven

For B2B companies around the world, one of the biggest challenges is finding big clients and closing
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Advertisers seeing dwindling results with Facebook

Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing
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