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Traditional advertising to account for Rs62,000 cr

Even as digital advertising is fast outpacing traditional advertising, this year, the advertising sp
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Telecom companies plan marketing blitz to push 5G

The IPL will be aired on JioCinema, the video streaming app originally under the elco Jio. Recently,
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64% of e-commerce marketers fail to measure custom

64% of e-commerce marketers have not measured their customer engagement processes in the past month,
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PepsiCo: Brand investment is driving topline growt

“We are looking to continue to put investments back into the business, because we think that is what
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75% of marketing agencies are outsourcing addition

This is according to content creation platform Verblio, which surveyed more than 400 content markete
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Five trends that could transform your 2022 marketi

Pandemic-induced consumer behaviours are here to stay. Over the past year, most of us have been forc
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Marketing fails to address 18.2% socio-economic pa

In 2022 the marketing industry was urged to “own” its socio economic pay gap problem. Speaking to Ma
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