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IAB Tech Lab releases new specs for ad seller tran

The SupplyChain object will show buyers all the parties involved in selling or reselling a given bid
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Content alone is not going to win the streaming wa

This further complicates the pricing model debate for streaming services as Disney overshadows Apple
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Content Experience: Everything Marketers Need to K

While most organizations understand that content is in some way valuable, the emphasis is often on t
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B2B Marketing Automation Platforms: A Marketer’s G

Nowadays, having a marketing automation platform is virtually a must for any organizations. It is on
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B2B Marketing Automation Platforms Marketer’s Guid

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” exami
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AdStage launches Google Sheets add-on for cross-ch

What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import
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Alexa’s new HIPAA-compliant skills mean the health

This is big. Amazon has finally given an official voice to the $3 trillion health industry. Until th
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