TikTok has 3 brand new ad formats to help retailers to promote products in the app. With all these f
Read More
Rapid advancements in technology have transformed the way people live. Believe it or not but modern
Read More
Vice-president of licensing and retail, Michelle Moorehead, explains the new store opening plays int
Read More
Building on last year’s IPA Effectiveness Culture Monitor, which has been rebranded as the Marketing
Read More
Advertisers and agencies are “right to be worried” about the impact privatising Channel 4 will have
Read More
The investment came despite rising costs and “weaker demand” taking a significant toll on the group’
Read More
We've seen influencer marketing—also known as Key Opinion Leader (KOL) marketing in some parts of th
Read More