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What are the essential marketing trends for 2021

A huge shift to digital channels along with the huge need to create personalised experiences has com
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7 Ways to Recession-Proof Your Business (With Case

What should a small business do when facing a recession? Here are some practical ways to recession-p
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Should Sales Managers Invest in Sales Enablement T

Sales enablement is no longer a preserve of large enterprises but a competitive differentiator in th
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Salesforce introduces new AI-driven ABM capabiliti

Salesforce has announced new ABM capabilities which both promote personalized engagement with accoun
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4 Steps to Create a Buyer Persona Sales Reps Will

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched reso
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A Million Ads Signs Up to Google’s DV360 to Access

Access to the platform will allow A Million Ads to serve personalised ads at scale for its clients
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FTD Puts the Customer at the Center of Its Digital

a global leader in digital experience insights and analytics, today announced that FTD, a leader in
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