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Advertising, email, consumer trust: 5 interesting

Brand recall most important factor for opening emails Brand recall is more important than the subje
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Facebook Expands 'Rise' Ad Agency Skills Training

As part of its broader effort to provide assistance and support to people impacted b the COVID-19 pa
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US ad market to grow 15% this year, helped by stim

The U.S. advertising market is forecast to grow more quickly than previously expected as stimulus pa
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Reckitt Benckiser rebrands as Reckitt

has announced that it has rebranded as Reckitt. The new brand identity and iconography is more reco
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Building on Belief, says TCS in new brand position

Tata Consultancy Services (TCS) has unveiled a new brand statement, ‘Building on Belief’, to articul
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Social media spend study shows digital marketing’s

A year since the first lockdown was implemented in the United Kingdom, it seems an appropriate time
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How much has consumer behaviour changed in the pas

There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and mor
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