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Accelerating the ABM customer journey

“Ensuring our brand is consistently visible to our target audience is critical. Deploying an ABM str
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Integrate launches the Demand Acceleration Platfor

“We would argue that the B2B buyer was changing even before COVID, but has only accelerated 110%,” s
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Better experiences hold the key to stronger custom

Marketing departments have tended to over-index customer acquisition at the expense of retention in
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What is gamification in marketing?

Gamification can be used in playable ads as a way of combining your ad units with an interactive gam
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Tata Consultancy Services CMO on the 'nuts and bol

The idea behind the launch is to articulate its mission and relationship with customers as it embark
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2021: Year of Building Customer Relationships

From influencer marketing to user-generated content and customer outreach strategies, Shubhra Sinha,
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Growth Marketing - The Recipe for Startup Success

When asked to remember a recent memorable marketing campaign, chances are you would think of somethi
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