Report: Account-based marketing results in better ROI

According to a new study, 71 per cent of companies that invest in account-based marketing (ABM) report their return on investment is somewhat or significantly higher than traditional marketing programs. ITSMA and the ABM Leadership Alliance, of which Demandbase is a founding member, released their latest research report, Moving to ABM Maturity: 2019 ABM Benchmark Study, which also found 21 per cent of respondents expected an increase in current ABM budgets.
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