• ITSMA
• 18 Jan, 2021

the partnership of organizations leading the marketing industry with ABM insights and resources, today announces key findings from its 2020 ABM research study. Conducted in partnership with ITSMA, “Rethinking ABM for the Next Opportunity” is the fourth annual ABM benchmark study from the two organizations. This year’s report is based on survey data from more than 400 marketers at B2B technology and business services companies such as Adobe, Dell Technologies, Infosys and more, along with in-dept
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