How user-generated content can be more powerful than influencer marketing campaigns

Since the rise of the Insta-marketeer, the Advertising Standards Authority has prescribed new rules for promoting products and services through social media platforms and online blogs, where a paid promotion must be ‘obviously identifiable’ as an advertisement. This is usually achieved by using “#ad” on influencer posts. However, since the creation of this rule in 2018, the public perception to authentic marketing has increased. Recognising that their favourite celebrities do not ritually promot
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