• prnewswire
• 04 Aug, 2020

"We launched Drift and created the Conversational Marketing category because we have a vision of a world where people are free to have a conversation with any business, at any time, on their terms," said David Cancel, founder and CEO of Drift. "But something happened. We thought what we were doing was helping marketers drive more leads, but what we found is that when companies adopted Conversational Marketing, it wasn't just about marketing. In fact, what it was doing was unifying sales and mark
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