Revcontent Improves Local Advertising, Introduces Zip Code and DMA Targeting

With local news consumption on the rise and users consuming more content about the regions they live in, advertisers are able to effectively reach consumers in specific metros and postal codes. Local businesses and brick-and-mortar stores are now able to effectively utilize native traffic to reach users within a certain distance from their locations. For brands with geo-specific offers, they can target large metro regions, helping them spend their budget wisely and attract relevant customers.
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