• Erin Hutchinson
• 22 Apr, 2021

“Today’s consumer is more discerning than ever before and demands the highest-quality experiences from the brands they choose to interact with,” said Jennifer Wolf, director of experience strategy at Merkle. “This year’s report showcases that world events are continuing to have a significant impact on consumer preference, and brands can’t afford to fall behind on these changes. As we begin to approach a post-pandemic world, brands that are able to personalize experiences, while still striking th
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