Brands court influencers who aren't Gen X, Y or Z

made an appearance on senior living community operator Columbia Pacific Communities’ social media timelines to talk about ‘positive ageing’. The 86-year-old writer from his picturesque home in Landour, Mussoorie, was also engaged in a book reading session for the brand. Bond is not the first senior celebrity that the company has worked with. Columbia Pacific Communities has also collaborated with Bollywood stars Anupam Kher and Zeenat Aman in the past. Isolation and loneliness is increasing amon
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