Fospha’s New Product Release Enables Cross-Channel Marketing Measurement For DTC Brands Post-iOS14

Designed for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising. Fospha Attribution 2.0 combines 1st party data, aggregated data from advertising platforms and cutting-edge machine learning to identify opportunities to increase return on advertising spend, reduce customer acquisition cost and grow revenue.
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