• PRNewswire
• 27 Apr, 2021

Sitecore’s survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they’ve shopped on Amazon. Younger generations harbor significantly more buyers’ remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast, 86% of Baby Boomers say that after shopping on Amazon they feel “pleased I got what I wanted. End of story.”
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