Comscore Partners with JW Player to Enhance Contextual Targeting for Video Advertising

The ability to fine-tune brand safety applications using contextual targeting is particularly relevant amid the ongoing global health crisis created by COVID-19. To help advertisers and publishers navigate these challenging times– this partnership brings low-risk and high-risk brand suitability segments. Consumers are getting used to seeing a wide variety of new around the Coronavirus and Comscore’s suitability segments avoid a binary approach, allowing advertisers to still run alongside topics
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