Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads
As you can see here, the new segments look to break down larger topic groups into more specific audience subsets. As explained by Facebook:
"Powered by machine learning, over 20 Video Topics are available when you select the In-Stream Only placement and brand objectives for your campaign. This gives advertisers more choice in the content they want their ads to appear in, and reach engaged video viewer audiences."
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