• Matt Barker
• 22 Oct, 2020

The latest IPA Bellwether report shows a net balance of companies cutting their marketing budget fell to -41.%. This is a slight improvement on the record lows seen during the second quarter (-50.7%), when the majority of businesses were either temporarily closed or at reduced capacity under lockdown. However, worryingly this is still the second-quickest decline since the Bellwether survey began in 2000. In fact, just 11.6% of respondents saw
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