• Natalie Gagliordi
• 28 Mar, 2019

Another new feature is focused on predictive content. Innovation in email is tricky because of the format, so marketers try to be creative by making it more informative and less discount-oriented. Along those lines, Adobe will bring core offer management for email specifically this year. The feature provides a centralized repository from which marketers can assign offers based on customer preferences and interactions.
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