Marketing and niche networks: Why people are taking refuge in intimate social media

Now that people are turning away from the idea of a single global network, they’re deciding for themselves what corner of the internet to hole up in and it’s spawning a number of smaller, targeted networks as a result. Major platforms like Twitter are splitting off on all sides; with the platform’s contentious stance on the limits of free speech, a mild revamping of its rules saw a staunchly pro-free speech faction break off to form Gab, a site without censorship. On the other end of the spectru
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