Metadata.io Addresses the Messy Truth of Marketing Automation -- Outlines Account-based Advertising Approach that Delivers on the Promise of 'Automatic'

"The limitations of today's digital marketing automation and advertising are quite simple – if you don't have large teams or hefty agency support the results typically disappoint," said Gil Allouche, CEO for Metadata. "Early in my career as a software engineer, I realized the advantage of automating scripts, hacks and webhooks to make demand generation automatic and effective—that led me to found Metadata. Today we are pleased to share how our company has blazed a new trail for Account-based Adv
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