• PRNewswire
• 26 Mar, 2019

"Today's B2B marketers face a significant challenge when it comes to delivering efficient, targeted, omni channel campaigns. The data required to drive these campaigns remains scattered among disparate and siloed sources," said Shashi Upadhyay, CEO at Lattice Engines. "We are excited and proud to see such growth in the adoption of Lattice Atlas so they can integrate all their data, centralize their segmentation and distribute activation across all channels to automate multi-touch ABM programs.
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