• Robert Williams
• 14 Apr, 2021

"A lot of brands have this concept that they have to get consumers to touch and feel a product, and get used to it," Jake Moskowitz, head of data strategy at Ericsson Emodo, the telecom equipment maker's mobile ad platform, said at the Mobile Marketing Association's Impact conference on April 7. "COVID has permanently changed that part of human life where we're used to going out to exploring and being in a physical space for a long period."
Read more...