Back to basics: The five Ws and two Hs of individualised marketing science

As marketers, we also tend to enjoy living in our own self-created, nonstop working world, filling calendars with meetings and events, always being available, and racing to get the current campaign deployed without any reflection or rest before starting the next campaign. This frenetic, never-quite-catch-up cycle repeats itself until the marketer is exhausted and frazzled, without the necessary time to stop and return to the basics that are our foundation.
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