• https://marketingtechnews.net/news/2021/apr/14/three-technical-trends-to-employ-for-your-data-driven-marketing-iterations/
• 14 Apr, 2021

Viewing it through that lens, the future of data-led marketing is more of a spectrum from innovators to mainstream adopters — companies more prepared to make technological and strategic changes vs. organisations that like to wait a bit to see how new tech may apply to them. There are always going to be organisations — often either startups that can move quickly or large organisations with significant resources — whose ethos drives them to be more willing to take that early leap, while others sta
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