True Influence aims beyond ‘raw volume intent signals’ with InsightBase 3.0 to offer contact-level data

Based in Princeton, N.J., True Influence will officially announce InsightBase 3.0 at the Martech West conference currently taking place in San Jose, Calif. The product is described as an intent signaling tool that uses the company’s multi-variant True Influence Relevance Engine to identify spikes in company intent using artificial intelligence (AI) such as machine learning and natural language processing to search through more than 6,000 topics.
Read more...

;